Thoughts on branding

Ok – had a great discussion today with my neighbor who happens to spend a lot of time on marketing and ideas. Her thought: there are actually two types of stoppers, and they really should be separated:

Why? Well, the tall curls or spires are unadorned, simple, artistic. The creatures are more whimsical, fun. The creatures make you laugh, the spires make you say “ooh”. They definitely have different feels to them – it would be much easier to give a spiral to someone and know that they would like it, where the creatures have much more personality, which means they can appeal more to an individual, but also makes them more of an individual’s choice, rather than a gift.

So – thinking of names. For the creatures: Wineosaurs. Party Animals. Like them both, for different reasons. Wineosaurs is a fun thing, but totally skips the fact that they’re actually at least as well suited (if not moreso) to sitting on a bottle of scotch than a bottle of wine. (Scotch you open once and drink for a long time. Wine lasts a day or two usually.)

For the others… having a hard time with that so far, but would love thoughts. Something like “wisp”, except they’re more solid than that…

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